Only at Gamescom 2017, on the Microsoft Design Lab website, you can make your own limited edition controller and there will be 3000 made!
The controller on this picture is the #1/3000 and it's displayed at Gamescom 2017 at the Microsoft Booth. number 2 to 9 are also taken by microsoft and are displayed on Gamecom in Germany.
it might be that the number 2 to 9 will be auctioned off someday in the future.
On the Design Lab website you could custom your own controller that is made by microsoft. over one billion ways are possible to customize your console! a Few samples are on this picture below.
And yes.. We ordered one!